NewStats: 3,264,172 , 8,182,863 topics. Date: Tuesday, 10 June 2025 at 02:10 AM 6d5g5a

The attention of Chain Reactions Nigeria, The Temple Management and TBWA Africa have been drawn to an unfortunate conversation in some sections of the online media regarding the recently unveiled logo for the Nigerian Diamond Jubilee Celebration (Nigeria at 60) by President Muhammadu Buhari (GCFR).

Few hours after the unveiling of the Nigeria at 60 anniversary Logo, myriads of reviews poured in from different stakeholders across the country as expected. As envisaged, the views expressed are symbolic of our diversity as a nation. In fact, it captures what we are celebrating. The theme of the Diamond Jubilee Anniversary, TOGETHER, is all about how we have stayed together as a people despite our diversity.

This isn’t surprising as major brands and government initiatives have undergone barrage of condemnations and commendations in times past. Are we surprised? No.

It is commendable that the Nigerian government has done the right thing by engaging the services of Nigerian professionals to develop the thematic direction, campaign strategy and the logo for the Diamond Jubilee celebration pro bono. In the past, you would have heard that the Nigerian government engaged the services of some foreign agencies for some nerve-cracking and ridiculous sum of money. PLAGIARISM:

The primary allegation of plagiarism on the unveiled logo deserves a quick dissection. To Plagiarise, according to Oxford Language Dictionary, is to take someone else’s work or ideas and them off as one’s own.

Interestingly, the emptiness of this narrative lies in the fact that peddlers perhaps do not understand the meaning or they feigned ignorance so as to drive their usual hatred for the Nigerian governement. To meet the qualified meaning of this definition, it means the Nigerian professionals who designed the campaign picked another logo that is exactly like this or similar to this and delivered it to the Federal government. Have they shown Nigerians the logo that looks exactly like the Nigeria @ 60 logo from another jurisdiction? No. Instead of saying that the diamond looks similar to the one they have found on the internet, they have disingenuously alleged that Nigeria plagiarised her 60th Anniversary logo. What a convenient narrative but a disservice to our fatherland.

A quick check on the internet shows that there are thousands of diamonds with crystals that look alike. The images on the Internet are there in any way for creative usage and purposes. Some are backed by rights and paid for while others are free. Let us even assume without conceding that the Nigerian creative professionals who created this design were desperately looking for a logo, where would they have gone? The internet or the mines? Also, a diamond, being a precious stone, cannot be expected to be found anywhere. If a religious institution had used the Diamond as a logo element, will it still off as plagiarism?

OUTRAGEOUS COSTING: Without an announced budget or costing being declared from the Presidency, some social media commentators have hastily concluded that the logo was designed with an outrageous amount.

Should we put the perpetrators on a national medium to justify this claim with verifiable evidences, we will be offered with silence and mischief. The Nigeria at 60 logo was designed pro-bono out of sheer zeal and patriotism for Nigeria by a consortium of Nigerian marketing communications and talent management companies. This controversy is a great disservice to these Nigerian professionals who have invested their time into giving Nigeria a beautiful identity in commemoration of her 60th anniversary.

For now, we appeal to millions of good-spirited Nigerians, this celebration is ours. It is a celebration of the Nigerian people. Not even the present feeble wind will dampen our ion for our beloved country.

God Bless Nigeria

For: Chain Reactions Nigeria

The Temple Management Company

https://www.metronews.ng/stop-press-nigeria-60-logo-not-plagiarised/

E get anything wey Nigeria no dey plagiarize?

As nigerians we don’t care

Logo my ass.

if the logo was not plagiarized, then, una president, Mumudu Buhari, must have been bastardized.

How much dem charge for this logo?

Yea right...just like Nigeria air. APC sef

God bless Nigeria

God please ��� give us good leaders

APC and plagiarism. This is not the first time.
First it was Obama's speech that Buhari plagiarized in 2016.
Again the next level logo released in 2018 was equally stolen from a New York institute project.
And of course APC"s infamous pre election manifesto of 2019 was equally flagged for plagiarism..
Party of airheads.
These same people that infamously referred to someone else as an ineffectual buffon
Yet APC has been giving us back to back displays of cluelessness and ineffectiveness
Spits on that party

Nothing wey no fit happen for this country

Sigh, do people have to bitch about everything?

I know say dem go still owe DAT person wey deign that logo

Nonsense Country

Just Don't Know How This Will Change The Price Of Garri In The Market

Damnnnnn niggarrr
Isoright
God bless Nigeria

�

Local man is not concerned

hmmmm....

Did the logo cost $200 billion?

Grapevine had it so... Op, kindly confirm, please.

Ok

60years of independence..... Well in won't say anything

wp:
How much dem charge for this logo?

500 mill

Nigeria Airways comes to mind...

Nigeria Air-logo I meant to typed.

Who logo epp

This logo go be millions of naira now ooo

Damnnnnn niggarrr
Issoright

MrNipplesLover:
Logo my ass.

I think the logo was not plagiarized, the president, Mumudu Buhari, must have been bastardized.

WAHALA

see_siggy

60 years of holding different Ethnic Groups Captive

SenecaTheYonger:


500 mill

Where i fit learn logo design?

..