NewStats: 3,263,483 , 8,180,282 topics. Date: Friday, 06 June 2025 at 07:44 AM 411f30

THREE CROWNS LAUNCHES "TREASURE THAT NOURISHES OUR WORLD" TO CELEBRATE WORLD MILK DAY 2025

Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO, has successfully launched its Treasure that nourishes our world Campaign in celebration of 2025 World Milk Day. The campaign is aimed at reinforcing the brands commitment to providing superior nutrition for mothers and their families across Nigeria through exciting engagements both online and offline in major cities.

On World Milk Day, 1st June, Three Crowns executed successful consumer engagement activities across strategic locations nationwide including Sabo Bus Stop, Ikorodu, Lagos; Lugbe area on airport road Abuja, Bodija Market Ibadan featuring a special appearance by popular content creator and influencer Lizzy Jay, affectionately known as "Omo Ibadan," who added vibrant energy and excitement to the day's activities; Kano at Sauna Dakar by Dakar's Central Mosque; Jos at Old Airport Road; and Owerri at Wetheral Junction. The nationwide activations successfully engaged thousands of consumers, providing education about dairy nutrition while celebrating the vital role of mothers in Nigerian families.

This year's global theme, "Let's Celebrate the Power of Dairy," emphasizes how dairy serves as an accessible, affordable, and nutrient-dense food essential for balanced diets worldwide. Three Crowns leveraged this significant occasion to highlight the brand's essential role in ing mothers' nutrition while demonstrating understanding of the multifaceted responsibilities of motherhood and the importance of empowering mothers with proper nourishment.

Chioma Igwe, Marketing Manager Three Crowns, stated "The responses from mothers and families across the country were overwhelming and heartwarming,". This World Milk Day campaign successfully celebrated these incredible women while reinforcing the importance of prioritizing their own nutrition. When mothers are well-nourished with quality milk like Three Crowns, they are better equipped to care for and extend same to their families and fulfill their many vital roles in society."

The campaign successfully sustained Three Crowns' top-of-mind awareness by emphasizing the brand's essential role in ing healthy dairy nutrition. Through the engaging activations, consumer rewards, and awareness campaigns, Three Crowns encouraged Nigerian mothers and families to increase their daily intake of Three Crowns milk, enabling them to consistently care for both themselves and their families.
"The success of our World Milk Day campaign across the country demonstrates the universal appreciation Nigerian mothers have for quality nutrition," said Lilian Elue, Brand Manager, Three Crowns Milk.

"Our activations went beyond just celebrating dairy they recognized the strength, dedication, and sacrifices of mothers while ensuring they understand the nutritional available to them through Three Crowns. The energy and enthusiasm we witnessed, confirmed that connecting with mothers at the community level creates the most meaningful impact."

The multi-city activations proved to be enriching experiences for communities, successfully combining entertainment, education, and meaningful consumer connections. This campaign was particularly well-received, underscoring Three Crowns' successful strategy of partnering with relatable personalities who genuinely resonate with Nigerian families.

Three Crowns continues to be recognized for its superior quality and nutritional value, making it the preferred choice for families seeking reliable dairy nutrition. The brand's dedication to ing maternal health aligns with global efforts to improve family nutrition and wellbeing.

World Milk Day, celebrated annually on June 1st, was established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food source.

For media inquiries, please : Taiye Tunkarimu, Corporate Communications Manager, FrieslandCampina WAMCO Nigeria Plc.


Signed
Ore Famurewa,
Executive Director, Corporate Affairs,
June 2025

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Let's Celebrate the Power of Dairy(bweest miliki)

Impressive

97% of Nigerians have not tasted real milk before . 😪

🥰😛😙

Mynd44:
THREE CROWNS LAUNCHES "TREASURE THAT NOURISHES OUR WORLD" TO CELEBRATE WORLD MILK DAY 2025




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In developed countries like usa,Canada and china. They sell well concentrated milk in litres and affordable., but in Nigeria, Jagaban has said suffer promax is the xteristics of his policies,milk is sold in sachets.

Nawaoh I don't even know three crown still exist ,but it was popular yesterday years

If it's not breast milk then count me out
Team natural

Mynd44:
THREE CROWNS LAUNCHES "TREASURE THAT NOURISHES OUR WORLD" TO CELEBRATE WORLD MILK DAY 2025




Sponsored Post

Make una enjoy

Joy is coming

Hearing world milk day for the first time

Make I look for milk suck asap

Natural breast milk is still the best

Metordman:
In developed countries like usa,Canada and china. They sell well concentrated milk in litres and affordable., but in Nigeria, Jagaban has said suffer promax is the xteristics of his policies,milk is sold in sachets.

Na wa o

So Nigerians just started buying sachet milk after Tinubu became president.

Smh for some of you

Most Nigerian married men have tasted beast milk when we suck our wives breast milk like 3 months after childbirth. Its not sweet,almost tasteless

ednut1:
97% of Nigerians have not tasted real milk before . 😪

Yet I can't see any of them with milk factory.



I just wasted my time to open this thread.

have you? how does it taste. is it from cow

DMerciful:
Most Nigerian married men have tasted beast milk when we suck our wives breast milk like 3 months after childbirth. Its not sweet,almost tasteless

Is there anything like artificial milk before

Segzy19:
If it's not breast milk then count me out
Team natural

DMerciful:
Most Nigerian married men have tasted beast milk when we suck our wives breast milk like 3 months after childbirth. Its not sweet,almost tasteless

Tastes better than male akamu.

It shows that what you feed your taste bud is what it get used to. Babies can swear by it.

That's why it amazes me when people here bash foods based on tribe without giving their taste buds time to adjust to such meal.
Unless one is allergic to such food or its unhealthy, there is no reason why we can't eat anything from around the world.
If Nigerians can eat pizza or burger, they can eat anything. It's just useless pride.

When do we stop pretending that this isn't milk?

Kingpele:
Nawaoh I don't even know three crown still exist ,but it was popular yesterday years

are you in Nigeria at all. There crown is still very much available and popular even more than cowbell and peakmilk

three crown and pecks have more fake than originals out there, my wife bough some and open the first one to make waffles the useless milk stinks was so pissed dont known if to blame the store that clamed they where supplied by their distributor

descarado:

Tastes better than male akamu.

It shows that what you feed your taste bud is what it get used to. Babies can swear by it.

That's why it amazes me when people here bash foods based on tribe without giving their taste buds time to adjust to such meal.
Unless one is allergic to such food or its unhealthy, there is no reason why we can't eat anything from around the world.

If Nigerians can eat pizza or burger, they can eat anything. It's just useless pride.

🤣🤣🤣🤣

Yes through they are fake/original 🥛 🥛 milk 🍼 but how can you tell the difference

Pootle:
three crown and pecks have more fake than originals out there, my wife bough some and open the first one to make waffles the useless milk stinks was so pissed dont known if to blame the store that clamed they where supplied by their distributor

Promise47:
Yes through they are fake/original 🥛 🥛 milk 🍼 but how can you tell the difference

that why steady rebranding should be done, their supplies are compromised as well i guess those fake producers collabo with them

How can breast milk be from cow? Cow has uder, humans have breast

Its not as sweet as peak milk though

FolaAk:
have you? how does it taste. is it from cow

Acidosis:


🤣🤣🤣🤣

Hmmm, baba iyaji, are you guilty?

How are you and family?